How we work

How we work in 6 steps

We follow a simple route to get the most out of your content. Clear, transparent and logical. Together we look for the best idea or the greatest need. We then create a strong message. With this we ensure that your target audience feels addressed and informed.

2. In-depth target audience analysis

Together with you, we will analyze how we can best approach your target audiences. Together we examine where the information needs of your target audiences lie and how we can meet this need.

4. Creating content

Through desk research, target audience research and the input from the interviews, we start to work! By putting everything together, we create personalized content for the needs of your target audience.

6. Evaluation

What results have the created content achieved? How can we use data to find out where even more opportunities lie? Results are our priority. This way we can respond even better to the information needs of your target audience in the future.

1. Visualize needs

By asking the right questions, we sketch an image of the content needs of your organization. Where are opportunities for your organization with regard to content creation? Where do you need support the most? Which objectives and KPIs must be achieved within your organization?

2. In-depth target audience analysis

Together with you, we will analyze how we can best approach your target audiences. Together we examine where the information needs of your target audiences lie and how we can meet this need.

3. Interview stakeholder(s)

Often the input and knowledge for good content lies within your organization. By means of interviews we collect the information from the experts within your organization. Our own specialists interview them when this is convenient for the experts. We then translate this into the language of your target audience.

4. Creating content

Through desk research, target audience research and the input from the interviews, we start to work! By putting everything together, we create personalized content for the needs of your target audience.

5. Publication

We deliver the content so that you can use it wherever you want. This can be on your website, a newsletter or on social media. In addition, through our PR network we can ensure that this also ends up on external channels.

6. Evaluation

What results have the created content achieved? How can we use data to find out where even more opportunities lie? Results are our priority. This way we can respond even better to the information needs of your target audience in the future.

Need support?

Does your organization need support with creating content? Send us a message via info@nxtcontent.com or contact us by telephone on 020-7657570. We are happy to help you!

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